Tesla, Li Auto Cut Prices as China’s EV Price War Heats Up


在价格战愈演愈烈的背景下，理想汽车宣布所有车型降价最多人民币3万元，特斯拉则宣布Model 3、Y、S和X车型降价1.4万元。


特斯拉Model X。在价格战愈演愈烈的背景下，特斯拉(Tesla)和理想汽车(Li Auto)在中国市场上进一步降价。

在价格战愈演愈烈的背景下，特斯拉(Tesla)和理想汽车(Li Auto)在中国市场上进一步降价。在这个全球最大的汽车市场上，电动汽车的销量首次超过了传统汽车。 6park.com
Tesla and Li Auto cut prices further in China amid an intensifying price war that comes as sales of electric vehicles in the world’s largest auto market surpassed that of traditional cars for the first time. 6park.com
   
中国混合动力汽车生产商理想汽车周一微博和微信账户上表示，包括L7、L8、L9系列和新型全电动MEGA车型在内的所有车型降价最多人民币3万元（合4,144美元）。特斯拉网站周日显示，该公司的Model 3、Y、S和X车型降价人民币1.4万元；在此之前，特斯拉周末下调了美国市场的售价。 6park.com
Chinese hybrid specialist Li Auto cut prices by up to 30,000 yuan ($4,144) for all models, including its L7, L8, L9 series and its new, full-electric MEGA model, the company said Monday on its Weibo and WeChat accounts. Tesla cut prices by CNY14,000 for its 3, Y, S and X models, its website showed Sunday, after the EV maker cut prices in the U.S. late last week. 6park.com
   
在中国市场上，特斯拉Model 3的起步价现为人民币231,900元，而Model Y、Model S和Model X的起步价分别为人民币249,900元、人民币684,900元和人民币724,900元。 6park.com
In China, the starting price of Tesla’s Model 3 is now CNY231,900, while its Model Y, Model S and Model X now start at CNY249,900, CNY684,900 and CNY724,900, respectively. 6park.com
   
近期发布的新数据显示，中国乘用车市场电动和混合动力车销量首次超过传统燃油车。据中国乘用车市场信息联席会(China Passenger Car Association, 简称：中国乘联会)周末公布的数据，4月的头两个星期，中国市场新能源乘用车（包括电动汽车和插电式混合动力汽车）零售渗透率为50.39%。 6park.com
The price cuts came as new data showed that, for the first time, China sold more electric and hybrid cars than internal-combustion ones. Retail sales of new-energy cars, which include EVs and plug-in hybrids, made up 50.39% of all passenger-vehicle sales in the first two weeks of April, according to data the China Passenger Car Association released over the weekend. 6park.com
  
分析师称价格战可能会继续。 6park.com
Analysts said the price wars are likely to continue. 6park.com
   
建银国际(CCB International)股票分析师Ke Qu预测，在第二季度竞争会更加激烈，这可能会持续到第三季度。他指出，在比亚迪(BYD)于2月份将一些主要车型的价格下调10%-15%之后，本月中国市场上已有40多家汽车制造业商降价或提供折扣。比亚迪是全球电动汽车销冠。 6park.com
CCB International equity analyst Ke Qu forecast “growing and intensified competition in the second quarter” that will likely continue into the third quarter. He noted that more than 40 automakers in China have cut prices or offered discounts this month alone after BYD, the world’s top seller of EVs, reduced prices by 10%-15% for major models in February. 6park.com
  
他说，如此大规模的降价在中国汽车市场上是前所未有的。 6park.com
“This is the first time in the history of the auto market that such a large-scale price reduction has occurred,” he said. 6park.com
   
野村(Nomura)分析师应重熙(Joel Ying)表示，在中国定价权已经完全转移到了电动汽车制造商那里，并补充说，其他车企将不得不寻求改变，以便在一个不断变化的市场中找到自己的定位。 6park.com
Nomura analyst Joel Ying said the power of price setting in China “has completely transferred” to EV makers, adding that other automakers “will have to seek changes to find their position in a market that’s constantly changing.” 6park.com
  
理想汽车降价之前，其首款纯电车型MEGA第一季度的销量低于预期。上周理想汽车推出了新款L6车型，并将参加周四开始的北京车展。特斯拉降价则正值本周将发布财报之际，投资者担心全球销售放缓以及该公司的先发优势不断收窄。 6park.com
Li Auto’s price cuts followed lower-than-expected sales for MEGA, its first fully electric model, in the first quarter. Li Auto launched the new L6 model last week and will attend the Beijing Auto Show starting Thursday. Tesla’s cuts came ahead of earnings this week, with investors concerned about globally slowing sales and the company’s eroding first-mover advantage. 6park.com
   
理想汽车港股在周一后市交易中下跌9.4%，是恒生指数中表现最差的股票。其美国存托凭证(ADR)今年迄今已下跌30%，特斯拉的股价则下跌了41%。 6park.com
Li Auto’s Hong Kong shares were 9.4% lower in Monday afternoon trading, the worst performer on the benchmark Hang Seng Index. Its ADRs have lost 30% so far this year, while Tesla’s shares have dropped 41%.