Business Schools Are Going All In on AI


美国一些大学的顶尖MBA项目纷纷调整课程设置，鼓励学生将AI作为第二个大脑来使用。“它已经吞噬了我们的世界。”


美利坚大学科戈德商学院计划将AI教学贯穿于20门新课程或经调整的课程之中。

今年春季，沃顿商学院(Wharton School)的教授伊桑·莫利克(Ethan Mollick)给学生布置了一项任务，要求他们把一部分工作交给人工智能(AI)自动完成。 6park.com
At the Wharton School this spring, Prof. Ethan Mollick assigned students the task of automating away part of their jobs. 6park.com
   
莫利克告诉这些宾夕法尼亚大学(University of Pennsylvania)的学生，他们一旦了解AI能够做什么，应该会对自己的能力感到不安。 6park.com
Mollick tells his students at the University of Pennsylvania to expect to feel insecure about their own capabilities once they understand what artificial intelligence can do. 6park.com
    
“如果你没有生发出存在危机，你就没有真正使用过AI，”他说。“你需要经历三个不眠之夜。” 6park.com
“You haven’t used AI until you’ve had an existential crisis,” he said. “You need three sleepless nights.” 6park.com
    
顶尖商学院正在鼓励工商管理硕士(MBA)项目候选人和本科生将人工智能作为第二个大脑来使用。学生们也渴望获得相关指导，因为雇主越来越青睐具备AI技能的人才。 6park.com
Top business schools are pushing M.B.A. candidates and undergraduates to use artificial intelligence as a second brain. Students are eager for the instruction as employers increasingly hire talent with AI skills.  6park.com
   
美利坚大学科戈德商学院(Kogod School of Business)格外重视AI，将AI教学贯穿于20门新课程或经调整的课程之中，这些课程将在下一学年开设，从法务会计到市场营销无所不包。该校教授从本周（译者注：4月3日当周）开始接受培训，学习如何使用和教授AI工具。 6park.com
American University’s Kogod School of Business is putting an unusually high emphasis on AI, threading teaching on the technology through 20 new or adapted classes, from forensic accounting to marketing, which will roll out next school year. Professors this week started training on how to use and teach AI tools. 6park.com
    
科戈德商学院院长戴维·马奇克(David Marchick)说，如今，理解和使用AI是一个基本概念，就像学习写作或推理一样。 6park.com
Understanding and using AI is now a foundational concept, much like learning to write or reason, said David Marchick, dean of Kogod. 6park.com
    
“每个年轻人，不管他们做什么，都需要了解如何使用AI，”他在谈及将AI教学嵌入商学院本科核心课程中每一部分的决定时表示。 6park.com
“Every young person needs to know how to use AI in whatever they do,” he said of the decision to embed AI instruction into every part of the business school’s undergraduate core curriculum.  6park.com
   
马奇克使用ChatGPT来准备面向校友和教授的演示文稿。去年12月，他在Swift Ventures的风险投资人布雷特·威尔逊(Brett Wilson)访问该校之后提出了重新评估科戈德课程安排的要求。威尔逊当时告诉学生，他们不会因为AI本身而失业，但会因为败给更善于运用AI的专业人士而失业。 6park.com
Marchick, who uses ChatGPT to prep presentations to alumni and professors, ordered a review of Kogod’s coursework in December after Brett Wilson, a venture capitalist with Swift Ventures, visited campus and told students that they wouldn’t lose jobs to AI, but rather to professionals who are more skilled in deploying it. 6park.com
   
美利坚大学新的AI课堂活动将包括文本挖掘、预测分析和利用ChatGPT准备各种谈判，比如通过谈判化解职场冲突或争取晋升。新课程中有一门涉及AI在人力资源管理中的应用，还有一门新的商业与娱乐课程以AI为侧重点（AI是去年好莱坞编剧罢工事件牵涉的核心问题）。 6park.com
American’s new AI classwork will include text mining, predictive analytics and using ChatGPT to prepare for negotiations, whether navigating workplace conflict or advocating for a promotion. New courses include one on AI in human-resource management and a new business and entertainment class focused on AI, a core issue of last year’s Hollywood writers strike.  6park.com
   
哥伦比亚大学商学院(Columbia Business School)和杜克大学(Duke University)富卡商学院(Fuqua School of Business)的管理人员和教师表示，熟练掌握AI将是毕业生在企业界取得成功的关键，能够帮助他们在管理层级中向上攀升。在接受管理专业研究生入学委员会(Graduate Management Admission Council)调查的打算入读商学院的学生中，有40%的人表示，学习AI对于修读工商管理硕士学位至关重要——这一比例远高于2022年的29%。 6park.com
Officials and faculty at Columbia Business School and Duke University’s Fuqua School of Business say fluency in AI will be key to graduates’ success in the corporate world, allowing them to climb the ranks of management. Forty percent of prospective business-school students surveyed by the Graduate Management Admission Council said learning AI is essential to a graduate business degree—a jump from 29% in 2022.  6park.com
   
他们中的许多人还担心自己的工作会被生成式AI取代。管理咨询集团奥纬咨询(Oliver Wyman)在最近的一份报告中预测，许多入门级工作都可能实现自动化。这意味着，未来职业生涯早期的工作可能需要更强大的技能组合，而且更接近初级管理职位。 6park.com
Many of them are also anxious that their jobs could be replaced by generative AI. Much of entry-level work could be automated, the management-consulting group Oliver Wyman projected in a recent report. That means that future early-career jobs might require a more muscular skillset and more closely resemble first-level management roles. 

提升思考速度

商学院的教授现在鼓励学生将生成式AI作为工具来使用，就像使用计算器解数学题一样。 6park.com
Business-school professors are now encouraging students to use generative AI as a tool, akin to a calculator for doing math. 
  6park.com
哥伦比亚大学商学院教授、关于创新的《大格局思考》（Think Bigger）一书作者希娜·艾扬格(Sheena Iyengar)说，MBA学生应该利用AI来快速、全面地生成创意。但仍然要由人来作出好的决定，并向技术工具提出正确的问题。 6park.com
M.B.A.s should be using AI to generate ideas quickly and comprehensively, according to Sheena Iyengar, a Columbia Business School professor who wrote “Think Bigger,” a book on innovation. But it’s still up to people to make good decisions and ask the technology the right questions. 


哥伦比亚大学MBA学生布莱克·伯杰龙利用生成式AI为一个项目“头脑风暴”新颖的商业创意。

“还是得引导它，否则它会给你一堆没用的东西，”她说。“不能没有人的判断。” 6park.com
“You still have to direct it, otherwise it will give you crap,” she said. “You cannot eliminate human judgment.” 6park.com
   
艾扬格会指导学生做一项练习，让他们模拟汤姆·布雷迪(Tom Brady)、玛莎·斯图尔特(Martha Stewart)和巴拉克·奥巴马(Barack Obama)的视角，使用AI来生成商业创意提案。这项作业能够让学生了解如何针对不同受众、基于不同观点重构创意。 6park.com
One exercise that Iyengar walks her students through is using AI to generate business idea pitches from the automated perspectives of Tom Brady, Martha Stewart and Barack Obama. The assignment illustrates how ideas can be reframed for different audiences and based on different points of view. 6park.com
  
27岁的布莱克·伯杰龙(Blake Bergeron)是哥伦比亚大学的MBA学生，去年秋季，他利用生成式AI为一个项目“头脑风暴”新颖的商业创意。AI给出了一个创意，这是一项基于个人社交网络推荐目的地的旅游服务，该服务从好友的贴文中提取数据。伯杰龙的小组让AI对该创意进行压力测试，找出利弊和潜在的商业模式。 6park.com
Blake Bergeron, a 27-year-old M.B.A. student at Columbia, used generative AI to brainstorm new business ideas for a project last fall. One it returned was a travel service that recommends destinations based on a person’s social networks, pulling data from their friends’ posts. Bergeron’s team asked the AI to pressure-test the idea, coming up with pros and cons, and for potential business models. 6park.com
   
伯杰龙说，他在实验过程中发现了一些缺陷。当他的小组询问生成式AI工具如何营销这项旅游服务时，该工具吐出了一组非常雷同的构想。伯杰龙说，从这里开始，学生就必须引导该工具发挥创造力，通过提问，每次获取一个突破常规的构想。 6park.com
Bergeron said he noticed pitfalls as he experimented. When his team asked the generative AI tool for ways to market the travel service, it spit out a group of very similar ideas. From there, Bergeron said, the students had to coax the tool to get creative, asking for one out-of-the-box idea at a time.   6park.com
   
教授们说，他们希望通过这种教学，让学生了解AI目前存在的薄弱之处。数学计算和引用是错误频发的两个领域。本周，对科戈德的教授进行AI培训的业界高管强调，采用AI技术的人在分享材料之前，需要对AI生成的所有内容，包括分析，进行人工审核和编辑。 6park.com
Professors say that through this instruction, they hope students learn where AI is currently weak. Mathematics and citations are two areas where mistakes abound. At Kogod this week, executives who were training professors in AI stressed that adopters of the technology needed to do a human review and edit all AI-generated content, including analysis, before sharing the materials.

提升行动速度

在西北大学凯洛格管理学院(Kellogg School of Management)教授运营管理的罗伯特·布雷(Robert Bray)突然意识到，ChatGPT几乎可以回答他的数据分析课程教材中的所有问题，于是他更新了教学大纲。去年，他开始把如何用大型语言模型（这些模型利用大量数据进行训练，以生成文本和代码）来编程作为授课重点。选这门课的MBA学生一下子从21名跃升至55名，他说。 6park.com
When Robert Bray, who teaches operations management at Northwestern’s Kellogg School of Management, realized that ChatGPT could answer nearly every question in the textbook he uses for his data analytics course, he updated the syllabus. Last year, he started to focus on teaching coding using large-language models, which are trained on vast amounts of data to generate text and code. Enrollment jumped to 55 from 21 M.B.A. students, he said.


西北大学凯洛格管理学院教授罗伯特·布雷鼓励学生把AI当作“一个特别熟练的实习生”。

布雷说，以前，工程专业毕业生比商科毕业生更有优势，因为他们拥有技术专长，但现在MBA毕业生可以利用AI在这一领域展开竞争。 6park.com
Before, engineers had an edge against business graduates because of their technical expertise, but now M.B.A.s can use AI to compete in that zone, Bray said. 6park.com
   
他鼓励学生把尽可能多的工作“卸载”给AI，把AI当作“一个特别熟练的实习生”。 6park.com
He encourages his students to offload as much work as possible to AI, treating it like “a really proficient intern.” 6park.com
   
本·莫顿(Ben Morton)是布雷的一名学生，他看好AI，但也知道自己要有能力在不依赖AI的情况下工作。他在课内用ChatGPT做了一些编程工作，但他自问：如果ChatGPT有一周不能使用，我还能完成工作吗？ 6park.com
Ben Morton, one of Bray’s students, is bullish on AI but knows he needs to be able to work without it. He did some coding with ChatGPT for class and wondered: If ChatGPT were down for a week, could he still get work done? 6park.com
   
他借助生成式AI来学习编程，这加快了他水平提升的速度。 6park.com
Learning to code with the help of generative AI sped up his development. 6park.com
   
“我对编程的了解比六个月前多多了，”27岁的莫顿说。“每个人的能力都在突飞猛进。” 6park.com
“I know so much more about programming than I did six months ago,” said Morton, 27. “Everyone’s capabilities are exponentially increasing.” 6park.com
   
几位教授说，有了AI的辅助，他们可以教更多的东西。一位教授说，由于AI可以解决他的实验作业，他不需要再花费大量的课堂时间来进行这些活动。有了额外的课时，他就让学生向同学们介绍AI创新。杜克大学富卡商学院院长比尔·博尔丁(Bill Boulding)说，学生应该在校园里思考如何负责任地使用AI。 6park.com
Several professors said they can teach more material with AI’s assistance. One said that because AI could solve his lab assignments, he no longer needed much of the class time for those activities. With the extra hours he has students present to their peers on AI innovations. Campus is where students should think through how to use AI responsibly, said Bill Boulding, dean of Duke’s Fuqua School. 6park.com
   
“我们如何拥抱它？这才是对待AI的正确方式——我们无法阻止它，”他说。“它已经吞噬了我们的世界。它还将吞噬其他所有人的世界。” 6park.com
“How do we embrace it? That is the right way to approach this—we can’t stop this,” he said. “It has eaten our world. It will eat everyone else’s world.”